Subject Code & Title: 366SAM Critical Issues in Globalization
Assignment No : Assignment 1
Word Count : 2500 word report (individual) –Resit and Deferral
Assessment Information:
This assignment is an individual assignment and covers learning outcomes 1 – 3:
1.Identify and employ appropriate strategic frame works to evaluate the structures of global trade and international business.
2.Critically evaluate the impact of socio-economic, political and legal environments on international business.
3.Explain and assess the operational strategies used in international business and the importance of these strategies in global business development.
366SAM Critical Issues in Globalization Assignment 1 – Coventry University UK.

366SAM Critical Issues in Globalization Assignment 1

This assignment is an individual report which requires you to write a 2500 word report on your internationalisation plan.

Context :
Emerging market economies are facing numerous challenges, many of which are beyond their control.The health and economic costs of the pandemic have been severe in numerous countries. Your selected company X have received an approval from the board to set up a subsidiary in (A) Thailand, (B) Nigeria or in (C) Malaysia, since each had fewer than 500 confirmed cases per million people (Source: Our World in Data 2019). You are appointed asthe Head of Global Engagement for this operation, amongst
other things, you are responsible to lead and provide a strategic oversight for this task. Choose a company and ONE of the target markets (either Thailand, Nigeria OR Malaysia).

Internationalization strategy :
You will choose a company (any industry of your choice and you can also refer to the suggested companies list if you struggle to get started) and write an internationalization plan, which details why
and how the company should internationalize in one of the overseas market (select ONE only) to the and how the company plans to address their overall objectives (i.e. these objectives could include spreading market risk, increasing production volumes, lowering unit costs, improving brand image or profits etc.).

Please remember to choose a company which DOES NOT currently operate in your selected country.You can choose any company you like, either a small or medium sized enterprise or a large multinational corporation, but it is imperative you choose the company wisely and also check in advance whether company related information is readily and publicly available. If you are in any doubt, please contact your module leader.

Whilst you have academic freedom to decide upon the academic content of your report, you are strongly advised to follow the outline below. Several suggestions/questions are displayed to guide you in the preparation of each section of the report. You will be expected not only to present the information in a descriptive way, but where required to analyse the findings critically to support your argument and operation.

1.Introduction
• Why the company should internationalize and a clear presentation of your overall objectives in entering the overseas market. You are expected to build at least two objectives.
• How is the report structured?

2.The Company
Domestic business overview
• Company data
• Outline the key factors (please refer to two factors only that according to your research and evaluation are considered to be key for the success in the domestic market. This section helps
to build a robust foundation for the internationalization of the company, since a healthy and successful domestic business provides the motivation and potential for operating internationally.

•What industrial sectors does the company operate in?
• Who are its competitors? Who are its customers?

3.Market selection:

Target market – LO1 and LO2

• Detail your target market and the key characteristics that led you to choose them and here you should focus on demography, socio – economic, political and legal characteristics – what do you conclude?

366SAM Critical Issues in Globalization Assignment 1 – Coventry University UK.

366SAM Critical Issues in Globalization Assignment 1

• Using Porter’s Diamond critically examine whether the industry of your choice in your target market is competitive internationally or not – what do you conclude?

Competitor analysis :

• Research here where your competitors sit in the market compared with where your product or service will sit. Based on your research, identify only one competitor and provide details of this company using a table (table is not included in the word count). What do you conclude?

4.International strategy
• Choose and explain the internationalization strategy in the context of: global integration vs local responsiveness

5.Conclusion and recommendation
• e.g. provide a set of developed recommendation on how the company could address some of potential opportunities/ challenges identified and associated with their internationalisation)

Important Information :
It is VITALLY IMPORTANT that you choose a company which IS NOT currently operating in A, B or C. If you have chosen a company which previously sought to operate in A, B or C, but failed, that is fine, how ever you may want to pay attention during your research why the company failed and how you could do it differently this time.

Please remember your seminar tutor/module leader will not read your working draft – The Module leader will announce a Support Session (s) in June 2021, which is an opportunity to discuss your
structure of your work and ask questions related to your work.

You should include a range of research (e.g. demonstrate wider reading through use of secondary data from relevant reports, articles and databases such as statista to capture consumer and market – related data) of your target market, porter’s diamond and internationalization strategy analysis. Secondary data from text books, journal articles, international organizations, government
departments and company reports can be used. You may also like to take advantage of quality journalism in newspapers or business magazines and market research databases. You are expected to
engage in independent research.

Support in the completion of your coursework is offered to each of you through seminar 7.

Criteria for Assessment
This assignment is designed to assess learning outcomes:
1.Identify and employ appropriate strategic frameworks to evaluate the structures of global trade and international business
2.Critically evaluate the impact of socio – economic, political and legal environments on international business
3.Explain and assess the operational strategies used in international business and the importance of these strategies in global business development

Please refer to the Marking Scheme below for information on how work is assessed and graded.

Marking and Assessment Scheme
Please refer to the Marking rubric

Length of the report
2500 words

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for reports exceeding the word count by 10% or more.

How to submit your assessment

The assessment must be submitted by 18:00 ,No paper copies are required. You can access the submission link through the module web.

366SAM Critical Issues in Globalization Assignment 1 – Coventry University UK.

366SAM Critical Issues in Globalization Assignment 1

• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
• Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless
otherwise advised by the module leader.
• All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.
• The University wants you to do your best. However we know that some times events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond
your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you
to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline.
• Students MUST keep a copy and/or an electronic file of their assignment.
• Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.